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New brand and new vision helps dental practice grow

Case Study


We worked closely with an underperforming dental office to re-brand their practice and innovate their offerings. 12 month goals were exceeded within 6 months.

 

At a glance


57%

Increased new patient acquisition in 12 months



 

The Story


The Situation

  • Loss of Vision and Direction: The existing vision was not clear and not followed by the staff. The lack of vision was affecting the practices patient care and future revenue.


  • Outdated Branding: The existing brand identity was stale, lacked differentiation, and didn't resonate with modern dental consumers.


  • Stagnant Patient Growth: The patient base had plateaued, and the practice was struggling to attract new patients.


  • Online Visibility: Sunshine Dental had a minimal online presence and required a more effective digital marketing strategy.


Our Approach

Over a 12-month period the practice was rebranded and the growth curve stated to happen through the following:


  • Vision Creation and Development Our goal was to work with Sunshine Dental* to develop a compelling Vision along with Core Values that all aligned with their Unique Value Propositions to create and sustain value for their patients and team members.


  • Brand Rejuvenation: Custom Consulting Group conducted a comprehensive brand analysis, which included competitor benchmarking and patient surveys. They then developed a new brand identity, encompassing a modern logo, fresh color palette, and a compelling tagline that highlighted the practice's commitment to patient care and comfort.


  • Patient Experience Enhancement: Custom Consulting Group assessed the patient journey from booking appointments to post-treatment follow-ups. They introduced training for staff to improve customer service and streamline appointment scheduling and reminders.


  • Online Presence: Custom Consulting Group revamped Sunshine Dental's website, ensuring it was responsive, user-friendly, and optimized for search engines (SEO). A content marketing plan was also implemented, featuring blog posts on oral health, treatment options, and patient testimonials.


The Results

The collaboration with Custom Consulting Group had a significant impact on Sunshine Dental's* brand and performance:


  • New Vision and Direction: The practice embraced its new vision and core values. This allowed them to attracted new talent and new patients. They use their Vision, Core Values, and Unique Value Propositions to guide their day-to-day activities and future endeaveors.


  • Increased New Patient Acquisition: The rebranding efforts attracted new patients seeking modern, high-quality dental care. Within the first year, new patient acquisition increased by 30%.


  • Enhanced Patient Retention: The improved patient experience, from appointment scheduling to post-treatment follow-ups, increased patient retention rates by 25%.


  • Strong Online Presence: Sunshine Dental's* new website and content marketing strategy boosted its online visibility. This led to a 40% increase in website traffic, which in turn contributed to new patient growth.


  • Positive Patient Feedback: Patient surveys showed a significant uptick in patient satisfaction scores, with patients citing the updated brand and improved customer service as reasons for their positive experiences.


  • Increased Revenue: The combination of increased patient numbers and improved patient retention led to a notable boost in overall revenue.


*We take our clients confidentiality seriously, while we've changed their names, the results are real.



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