Case Study
The loss of a partner left this commercial construction company in a stressful situation. We turned stress into success by re-defining its vision and unique value propositions.
At a glance
95%
Average customer satisfaction score over 12 months
The Story
The Situation
Unclear Expectations: The vision, values, and propositions are all dependent on the owner. The staff nor the clients understand the significance of what the company can and should offer.
Underperforming Talent: The existing talent within the company is stagnant without any ambition or organization.
Stagnant Client Growth: The client base had plateaued, and the company was struggling to attract new clients due to poor performance.
Our Approach
Over a 12-month period the companies Vision was implemented in its processes, client communications, and overall messaging through the following:
Vision Implementation: Our goal was to partner with the owner of Northern Construction Group* to develop a clear and compelling purpose, core values, and unique value propositions.
Talent Acquisition: We wanted to take this newly defined vision and leverage it to attract and retain top-notch talent within the industry, along with bringing in a Director of Construction who was the right fit.
Process Improvement: Finally, we wanted to leverage the new unique value propositions to improve the processes and provide the "why" behind the current processes.
The Results
The collaboration with Custom Consulting Group had a significant impact on Northern Construction Group's* reputation and performance:
New Vision and Direction: The company embraced its new vision and core values. This allowed them to attracted new talent and new clients. They use their Vision, Core Values, and Unique Value Propositions to guide their day-to-day activities and future endeaveors.
Talent Acquisition: The clear identity of Northern Construction Group* allowed them to secure a seasoned, performance-driven Director of Construction to manage project managers and projects.
Process Improvement: Using their Unique Value Propostions to increase performance resulted in NCG's efficiency to increase by over 40%.
Customer Satisfaction: No able to clearly define and deliver on their promise, Northern Construction Group* has been able to maintain a customer satisfaction score of 95% over the past 12 months.
*We take our clients confidentiality seriously, while we've changed their names, the results are real.
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